Brand Story

TOOCHÉ Zurich.

Be you. Dress unique.

Hey good lookin’, nice to meet you TOO, chérie!

TOOCHÉ Zurich is a Zurich-based fashion label. We stand for timeless elegance, refined cuts, and the highest quality. Swiss design with modern aesthetics – Made in Italy. With this, we create an unparalleled collection for discerning fashion enthusiasts.

Whether it’s for an elegant office appearance, a special dinner, or a relaxed weekend look – at TOOCHÉ, you’ll find the perfect outfit for every occasion. Discover our collection on Zalando, AboutYou, and Otto, and let yourself be inspired by our timeless fashion that also accentuates your individuality.

The fashion label TOOCHÉ was founded by Genevive Monnet, who, after stints as a stylist in Paris, New York, and Vienna, fulfilled her dream in Zurich: founding her own fashion label, TOOCHÉ Zurich. The name TOOCHÉ is inspired by the French word “toucher” (to touch). We aim to touch with our creations and share the enthusiasm for fashion with all women – regardless of age and status. We help you find your very own style and present yourself as you are. Uniquely beautiful!

Dive into the world of TOOCHÉ and experience the fusion of Swiss precision and urban elegance. Welcome to an unparalleled fashion experience!

Be you. Dress unique.

TOOCHÉ Zurich stands for high-quality, trendy, and yet absolutely affordable creations. We draw inspiration from the runways of the world and interpret these trends in our own stylish way. The dresses, bags, and accessories are designed in Zurich and produced in small quantities in the Italian fashion capital, Florence.

The product range is complemented by accessories and TOOCHÉ fashion, along with the TOOCHÉ home fragrances One and Two. There are various jewelry pieces available exclusively at TOOCHÉ in all possible variations. Additionally, we offer you a free style consultation. Contact us for more information about our style consultation services.

You need a designer dress for an elegant dinner, a cocktail party, or a wedding but don’t want to spend a fortune? Then schedule an appointment with us via email or phone. At our place, you can rent a designer dress that fits the occasion and your budget. We have dresses from Versace, Jil Sander, and Christian Lacroix, as well as bags from Gucci, Chanel, and Hermès, to name just a few.

Our pre-owned bags from renowned brands such as Gucci, Hermes, Dolce & Gabanna can be purchased directly from us. However, you can also rent the pre-owned bags for your occasion from us. Contact us to find your perfect bag.